CENTRE FOR MANAGEMENT

Centre for Management

Established in 1997

Coordinator: Dr. Sheetla Prasad, Ph. D. (Psy.), MBA

For any quarry kindly contact:

                                                     Mr. Manu Bhatt (09839305182)

                                                     Mr. Ratan Chandra Tiwari (08005089502)

Course:

Post Graduate Diploma in Management

Two Years Full Time Course

Authorization Granted by UGC

 

Centre offered the following full time courses

Students have nurtured with following paradigms:

  1. Knowledge power development
  2. Skill development
  3. Market vision analysis
  4. Business aptitude development

 

The following action programs are designed for the growth and development

  1. Role playing method for decision making
  2. Internship in business organization
  3. Business research
  4. Analytical thought

Students may develop their skills in four major areas

  1. Marketing
  2. Human Resource Management
  3. Rural Resource Management
  4. Advertisement and Public Relationship

All the students have facility for registration in dual diploma program and they may join any diploma program with main PGDM. All the diplomas have one year program and enthusiastic students may develop their skills in two diplomas with PGDM in two years of the program.

Fundamental Question and Clarification

MBA vs PGDM

PGDM and MBA programs are different in nature and functions. They have independent identity with different objectives. Students sometimes raise questions regarding the functional reality of the both. On the basis of various resources I feel comfortable to provide authentic information to the students about nature and function of full time PGDM and MBA program. 

 In India most of aspiring managers who want to pursue their career in management studies to give a boost to their careers are very often a confused lot. They want to get the maximum return on their fees and hence do everything it takes to get a degree from one of the renowned B-Schools of the country. In an attempt to make it to IIMs, XLRI or Symbiosis, these students are willing to spend as much time and money as required. They join coaching classes, take practice exams and have mock interviews to make it to the best of the lot.

However, one thing that really confuses them is to go for a MBA from a recognized university or PGDM (Post Graduate Diploma in Management) from IIMs. Let us help you to understand the basic difference between the two in India.

  1. Only universities can offer Degree Programmes: In India only those management institutes which are affiliated to a university can offer a degree in management studies . For this reason institutes like Department of Management Studies, GBTU & MTU affiliated colleges and universities courses can offer MBA degree. Also IIMs, though being the best of the lot, can//t offer MBAs as they are not affiliated with any university. Institutes which are not affiliated to university are autonomous and can offer PGDM (Post Graduate Diploma in Management). However, some of these programmes are approved by regulatory bodies such as AICTE.
  2. Difference in focus of course curriculum: While there are huge similarities in the curriculum of both MBA and PGDM, but there are finer points of difference. While MBA focuses more on theoretical aspects of management and is more exam-oriented, PGDM has a focus on building soft skills and is an industry-oriented program. It prepares you for the job market.
  3.  Curriculum of PGDM course is flexible: Since an autonomous institute is not bound to follow university curriculum as such, it is free to change its curriculum according to industry standards and change in business environment. PGDM gives you an opportunity for internship for industry exposure. Whereas it will take time to change the curriculum for MBAs as it is affiliated with a university and it will essentially follow the university guidelines and changing this curriculum is a very slow process.
  4. MBAs are more affordable: In comparison to PGDM, generally MBAs are more affordable as the fees are almost similar to university standard. You can get a rough idea if you compare the fees of IIM and FMS.
  5.  Difference in focus: An MBA will help in developing technical skills and business knowledge whereas a PGDM will prepare graduates for senior level positions in industry and paves the way for a strong corporate career. Hence, if you//re looking for a career in the challenging area of management, you should go for PGDM.

However, one should remember that it is not important whether a student pursues PGDM or MBA. The institution where he is studying is of supreme importance and enhances their employability. If you pursue your management studies from a reputed college which is recognized and offers decent placements, then your chances of employment of going abroad get enhanced

Need and Objective:

  1. Skill development in students for  management
  2. Development of market analysis aptitude
  3. Development of the self confidence with maximum exposure
  4. Board room training for management of the group/ s
  5. Development of managerial outlook in personality

 

Eligibility for Entry:                                Graduate (Arts, Science and commerce). Final year students may also apply but at the time of admission they must prove their eligibility certificate.

Medium of Instruction:                          English / Hindi but focus on English

Duration of Course:                                2 Years (four semesters) full time course with dual specialization

No. of knowledge –skills modules 34

(Papers)

 

Fee Structure                                           Rs 30,000=00 per annum plus examination fee.  
Bridge courses (Foreign or Indian languages) are not included in this fee. If centre will provide such facilities then their fee will be additional.

      No. of Seats                                              60

Mode of Admission                                 Written test, Interview and Group Discussion
Specialization                                           1. Human resource management

                                                                        2. Marketing

3. Advertisement and public relation 

                                                                        4. Rural resource management

Note: As per demand of the students dual specialization system has been implemented in the learning module. At present dual specialization is possible in the field of HR and Marketing but in future more combinations will be opened

Career Prospects                                     1. Employability is possible in management of organization

                                                                        2. Market analysis

                                                                        3. Production organization

4. Advertisement organization

5. Rural networking for resource management (Liaison between Government and local body)   

                                                                                               

Schedule of Classes                                 2-00 to 6.00 pm in AC class rooms

                                                                  Special: Training in Board room exposure     

Skill building                                            All skill building programs will run on Sunday

 

Library Facilities                                     10 a.m. to 6. 30 p.m.

Computer with Internet facilities           10.00  a.m.to 6.30 p.m. 

Exposures                                                1. Organizational visit

                                                                 2. Field Visit

                                                                  3. Students exchange visit

 

Semester end Examinations                   December and May

Summer training                                     End of the 2nd Semester examination

Internship                                                All third ( 3rd) semester are required for participation in internship program for 4 ( Four ) weeks  in their surrounding areas of the centre for day to day feedbacks. Feedbacks will be monitored by nominated member of the centre.  

Project Report                                         Compulsory for all student.  It should be submitted before the semester end examination of 4th semester

Scholarships:                                           All students will be benefitted with two scholarships; 1. Institutional* (criteria 80% attendance and 85% + marks   2. State Government**  

Note: *Status of the scholarship by institution will be declared after completion of admission in the specific academic year (it is variable depends on the existing conditions

**As per notification of State governmentin thespecific academic year

 

Proposed Specialization

  1. Advertisement & Public Relation
  2. Rural Resource Management

Objective

Advertisement

The objective of this course is development of skills in the students for promotion of form and promotion is the face of a company. It is of the four pillars of marketing (along with product, place, and price), promotion encompasses the variety of techniques an advertiser uses to communicate with current and potential consumers. The goal of promotion is to ensure that targeted customers know and like a company’s products. Focus will be given on AIDA (Awareness, Interest, Desire and Action) concept  for promotion of products and company .

Public Relationship

It focuses on thedistinctive management function which helps establish andmaintain mutual lines of communication, understanding, acceptance and cooperationbetween an organization and its public; involves the management of problems orissues; helps management to keep informed on and responsive to public opinion;defines and emphasizes the responsibility of management to serve the public interest.

Objective of this course is development of skill for decision making about the search and utilization of rural resources for the national development. Focus will be given

                                           I.            Developing effective access to the broad range of technical data, knowledge and process information that might be relevant to decision-making

                                        II.             Developing new ways to analyse potential strategies for resource use and their implications

                                     III.             Developing tools or methods that ‘package’ these new approaches to make them accessible to the resource manager

                                     IV.             Building capacity to bring these advances into decision-making processes.

Association building / Brand Marketing

 For APR: Launching a technical concept of APR with brand name of organization and resource generation for future plan

 

For RRM: Emphasis will be given on collaboration with KSK ( Kisan Seva Kendra ) and ITC ( Indian Tobacco Company ) for rural marketing .

Special: Summer school for final year students for skill building (15 days program) , MBA students  may also participate in this program

 

Study Modes:

SN

Academic Activities

Total duration

1

Knowledge power 

20 hours

2

Skill development

10 hours

3

Group interaction

10 hours

 

Total  

40 hours

 

Self Study Mode

Units will be given for insight building in the management and students are required to select any one unit from their own choice of the study. A special certificate will be issued for the competency of the students. It is mandatory for all students of IV semester

 

Evaluation: Evaluation of the all students will be held in two forms

It is compulsory for all students and the maximum marks for internal assessment will be 30 marks. Each internal assessment will be held as per given guidelines and maximum marks for each internal will be 30. Average of the two best marks will be added in their semester end award list.

 

Focus Issues

Marks

1

 Subject knowledge

5

2

Presentation skills

5

3

Analytical thinking

5

4

Suggestions

5

5

Attendance

10

 

 

 

 

Faculty members will help for development in skills to follow the academic performance model (APM)

Academic performance model (APM)

  1. Written test ( theoretical and application oriented )   or  :                 1 hour
  2. Issue based discussion ( team building )  or :                                      1 hour
  3. 3D  ( Discussion  ,  Decision and  Declaration  ) Approach   :           1 hour

 

Question papers will be design on the following pattern

SN

Theme

No. Questions

Individual marks

Total marks

1

Concept based ( Key words  explanation )

10

1

10

2

Comprehension based

10

2

20

3

  • Descriptive and Application based
  • Case study 

03

01

8

16

24

16

 

Total

25

 

70

 

Special: School of Management is also planning to implement the CBCS ( Choice based Credit System from this academic year ( 2014-15 ) to honour the National Education Policy for higher and technical education .  It will be decided before start to the 2nd semester knowledge skill development program.

 

Student should be ready to accept the challenges of the modern approaches and objective of management. For such more emphasis will be given on skill development of the modern management system than the theoretical teaching. Students will encourage for self learning and library habit for more knowledge in application of managerial crisis. Management technocrats and professionals will be invited for such tasks 

 

Placement

Placement opportunity will be provided to all III semester students that will start from January and completed mid of February.  The following criteria will be screening for placement:

  1. Students academic participation record ( minimum 75% )
  2. Academic career record of 1st  three semesters
  3. Skill building and action plan
  4. Status of competency test
  5. Academic vision in workshop/ seminar participation

 

The qualified students on the above criteria will be recommended for the placement screening organized by companies or placement agencies for recruitment of personnel

 

Mandatory for all students

One week program is essential for confirmation of the admission

  1. Managerial decision making
  2. Conflict management
  3. Body language
  4. Group building
  5.  Performance orientation  and Time management

Planning and Action for Knowledge – Skills modules

Paper Code

Paper Title

Assessment

Total

Internal

Semester End

Semester I

101

Principal & Practices of Management 

30

70

100

102

Organizational Behaviour

30

70

100

103

Business Statistics

30

70

100

104

Business History

30

70

100

105

Marketing Management

30

70

100

106

Managerial Economics

30

70

100

107

Accounting and Financial Analysis

30

70

100

Semester II

201

Business Research Methodology

30

70

100

202

Managerial Skills Development

30

70

100

203

Business Analysis

30

70

100

204

Business Environment and Sustainable Development

30

70

100

205

Computer Application in Management

30

70

100

206

Business Law

30

70

100

207

Quality Management 

30

70

100

Semester III

301

Operational Research

30

70

100

302

Strategic Management

30

70

100

303

Project Management

30

70

100

304

Production and Operation Management  

30

70

100

305

Consumer Behaviour

30

70

100

306

Advertisement and Sales Management

30

70

100

307

Brand Management

30

70

100

308

Management of Industrial Relationship

30

70

100

309

International Business Management

30

70

100

310

Rural Marketing 

30

70

100

Semester IV

401

Business Ethics and Social Responsibility

30

70

100

402

Tax Management

30

70

100

403

Sales and Distribution Management

30

70

100

404

Service Marketing

30

70

100

405

Retail Management

30

70

100

406

Market Research and Insight

30

70

100

407

Manpower planning and Recruitment

30

70

100

408

Performance Management

30

70

100

409

Organizational Change and Management

30

70

100

410

Rural Human Resource  Development 

30

70

100

 

Examination and declaration of success

Examination

  1. Internal assessment (Periodical )
  2. Semester –end examination
  3. Organizational visit and report submission
  4. Competency test

Minimum Requirement for Success

  1. Minimum 40 % marks are required  in internal assessment
  2. Minimum 40 % marks are required  in Semester –end  assessment
  3. Certification of faculty incharge  about the student leadership role in organizational visit
  4. Competency test by faculty members
  5. Participation in at least two  workshops organized by SoM  ( 50 marks in each)

Distribution of marks as following

  1. Organizational visit and team building  ( Mandatory for Semester II)
  2. Summer training for semester II students
  3. Insight learning : Students may select any one unit for  their choice from the given list and submit comprehensive report as per given instruction  ( Mandatory for Semester IV ) 
  4. Project report for semester IV students

 

Note: Students will not be allowed for promotion without

  1. Minimum scores in internal and semester –end examination
  2. Certification by faculty incharge (3) and faculty members ( 4) 
  3. Proficiency certificate in the specific area
  4. Organizational training and team buildi
  5. Summer training and viva
  6. Insight learning
  7. Project report and viva